Welcome

Peak Performance: Raising the Bar in NIL Representation
Peak Performance stands at the forefront of the evolving Name, Image, and Likeness landscape, providing comprehensive support for athletes seeking to maximize their potential both on and off the field. Under the visionary leadership of Dr. Nikki Richardson—owner and founder, the first African-American woman to pioneer in the NIL space —Peak Performance has assembled a diverse and highly skilled leadership team that shares her commitment to integrity, excellence, and community impact.

A Dynamic Leadership Team
Guided by Dr. Richardson’s decades of experience in social work, entrepreneurship, and agency development, Peak Performance’s leadership staff and recruiters are equipped with the insight and connections necessary to propel athletes to new heights. Each team member brings a specialized skill set—from legal and compliance experts who navigate the ever-changing NIL regulations, to marketing and branding professionals adept at securing high-profile sponsorships and endorsements. Together, they create a robust support system that empowers athletes to focus on their craft while forging strategic partnerships for long-term success.

Unwavering Commitment to Athlete Development
The Peak Performance team goes beyond simply negotiating deals; they invest in each athlete’s journey to ensure sustainable growth and visibility. From designing personalized training programs and brand-building strategies, to fostering financial literacy, Medical exams and community engagement, their approach ensures every client’s personal and professional development. This holistic model is a hallmark of Dr. Richardson’s leadership, setting new standards for representation in the sports industry.

Community-Centric Values
At its core, Peak Performance embodies a deep sense of social responsibility, with the teams background in community-focused initiatives shaping the agency’s culture. The team actively engages with local programs and charitable endeavors, reinforcing the agency’s belief that true success is achieved not only through individual accomplishments, but also through meaningful contributions to the communities they serve.

Where Athletes and Opportunities Meet Their Peak Potential
By combining forward-thinking NIL strategies, a highly specialized leadership team, and a client-centered approach, Peak Performance has earned its reputation as Atlanta’s premier sports agency. The Peak Performance team  works  tirelessly to create an environment where athletes feel empowered, supported, and prepared for the ever-evolving world of sports and endorsements. At Peak Performance, every athlete is equipped to rise to new levels of achievement—on the field, in the marketplace, and beyond.