Maximize NIL Opportunities and understanding the new Pay for play model
Peak Performance Team
.png/:/rs=w:1209,h:605,cg:true,m/cr=w:1209,h:605)
2 The Hard Way: The Peak Performance Leadership Team
Where Community Meets Competition. Where Vision Meets Victory.
At Peak Performance, excellence isn’t accidental—it’s engineered by passion, precision, and purpose. Leading this mission is the powerhouse duo known as “2 The Hard Way” — Dr. Nikki Richardson and Coach Uby — two visionary leaders whose balance of compassion and competitiveness fuels one of the most dynamic NIL and athlete development teams in the nation.
Together They Create: PEAK PERFORMANCE
Dr. Nikki brings heart, healing, and holistic growth.
Coach Uby brings strategy, strength, and sports science.
Together, they form “2 The Hard Way”—the perfect blend of community impact and competitive excellence. Their partnership transforms athletes into leaders and teams into families.
At Peak Performance, they don’t just train champions.
They build legacies.
Dr. Nikki Richardson Owner/Founder
Dr. Nikki Richardson — The Visionary Architect
Founder | CEO | Community Leader Dr. Nikki Richardson the first African-American woman to pioneer in the NIL space. As a Certified Sports Agent Owner, she is also a dedicated mother, sister, aunt, and accomplished entrepreneur. With a proven track record of leading multi-level agencies to positively impact Metro Atlanta communities, Dr. Richardson has infused Peak Performance with her values of integrity, excellence, and community-driven success.
Dr. Nikki Richardson is the heartbeat of Peak Performance—an innovator who merges social work, business acumen, and community empowerment into a brand that redefines athlete success. Her philosophy is simple yet revolutionary: build strong people first, and greatness will follow.
With a background in mental health, nonprofit leadership, and organizational development, Dr. Richardson has created pathways for athletes to thrive beyond the game. From securing NIL deals to establishing educational and wellness programs, she ensures every athlete under Peak’s umbrella is equipped for sustainable success—professionally, mentally, and financially.
Her leadership extends far beyond the boardroom. Through outreach initiatives, mentoring, and advocacy, Dr. Richardson transforms Peak Performance into a community pillar—proving that business can be both profitable and purposeful.
Through hard work, dedication, and fearless leadership, Dr. Nikki is breaking barriers and reshaping the way people think about NIL, athlete empowerment, and business in sports. She’s not following the old rules—she’s creating new ones.
It’s not about how things have been done—it’s about how they WILL be done. And Dr. Nikki is leading the way
"Coach" Uby,Athletic Director
Coach Uby — The Field General
Athletic Director | Talent Developer | Strategic Leader
If Dr. Richardson is the architect, Coach Uby is the builder—the one who turns blueprints into championship reality. Known for his hands-on leadership and relentless energy, he shapes athletes from raw potential to polished professionals.
With decades of experience in recruiting, training, and team management, Coach Uby’s impact is felt in every workout, practice, and game. His philosophy—discipline, accountability, and consistency—instills the mental toughness that sets Peak athletes apart from the rest.
Whether he’s on the sidelines, in the gym, or at recruiting events, Coach Uby is the embodiment of performance under pressure—the fire that keeps the Peak standard burning.
Coach Uby: Passion, Leadership & Community At Peak Performance Sports Agency, we’re proud to have Coach Uby at the helm as our Athletic Director . His love for the game and unwavering commitment to empowering young athletes make him an indispensable part of our mission. From the court to the community. Coach Uby mentors, develops, and pushes players to reach their highest potential—instilling core values like discipline, teamwork, and integrity along the way. Backed by years of experience and a genuine heart for serving others, Coach Uby embodies the pillars of Peak Performance: Passion, Leadership, and Results. Under his guidance, our athletes not only excel in their sport but also grow into well-rounded individuals ready to make a lasting impact both on and off the court.
Peak's All Star Management Team
Rashid "Philly " Green-Director of Recruitment
JP "Spoons" Ozain-Director of Client Engagement
JP "Spoons" Ozain-Director of Client Engagement
Rashid "Philly" Green, a proud Philadelphia native, serves as the Director of Recruitment for Peak Performance. He leads recruitment efforts that attract top-tier talent aligned with the organization’s goals, values, and strategic direction . A former athlete with a lifelong passion for sports, Philly understands the dedication, sacri
Rashid "Philly" Green, a proud Philadelphia native, serves as the Director of Recruitment for Peak Performance. He leads recruitment efforts that attract top-tier talent aligned with the organization’s goals, values, and strategic direction . A former athlete with a lifelong passion for sports, Philly understands the dedication, sacrifice, and strategy it takes to succeed—both on and off the field.
As a father of four college students, he values education, opportunity, and the power of athletics to shape young lives. His love for all sports, from the game itself to the culture that surrounds it, fuels his commitment to helping athletes maximize their potential. With his deep connections and firsthand experience, Philly is dedicated to securing the best NIL opportunities for the next generation of stars.
JP "Spoons" Ozain-Director of Client Engagement
JP "Spoons" Ozain-Director of Client Engagement
JP "Spoons" Ozain-Director of Client Engagement
JP "Spoons" Ozain, based in Houston, TX, is a dedicated key liaison between the company and its clients, ensuring client needs are met, relationships are nurtured, and services provided deliver real value. . With a distinguished military background, Spoons brings discipline, leadership, and a mission-driven approach to athlete represent
JP "Spoons" Ozain, based in Houston, TX, is a dedicated key liaison between the company and its clients, ensuring client needs are met, relationships are nurtured, and services provided deliver real value. . With a distinguished military background, Spoons brings discipline, leadership, and a mission-driven approach to athlete representation. His deep-rooted ties to the Houston community make him a trusted advocate for young athletes, ensuring they receive top-tier opportunities in the NIL space.
Passionate about mentorship and empowerment, Spoons leverages his extensive network to connect rising talent with life-changing deals. His commitment to excellence and integrity makes him an invaluable asset to the Peak Performance team.
Erma "Twin" Mills-Mid-West Divison
JP "Spoons" Ozain-Director of Client Engagement
Erma "Twin" Mills-Mid-West Divison
Hailing from West Helena, AR, Erma "Twin" Mills is a passionate advocate for athletes and families as a recruiter for Peak Performance’s Eastern Division. A devoted mother of three and proud grandmother of two, Twin understands the profound impact sports can have—not just on an athlete, but on an entire family and community.
Her deep-root
Hailing from West Helena, AR, Erma "Twin" Mills is a passionate advocate for athletes and families as a recruiter for Peak Performance’s Eastern Division. A devoted mother of three and proud grandmother of two, Twin understands the profound impact sports can have—not just on an athlete, but on an entire family and community.
Her deep-rooted love for all sports, combined with her firsthand knowledge of how athletics shape lives, drives her commitment to securing meaningful opportunities for the next generation. With a heart for mentorship and a strong sense of community, Twin is dedicated to helping athletes navigate the NIL space while ensuring their success extends beyond the game
TBD-International Divison
JP "Spoons" Ozain-Director of Client Engagement
Erma "Twin" Mills-Mid-West Divison
.
Na. Ric-Scout
Ni. Ric-Client Engagement Specialist
Ni. Ric-Client Engagement Specialist
Na. Ric is a rising star within the Peak Performance team, bringing a fresh perspective and a deep passion for athlete advocacy. As a student-athlete, she understands the dedication it takes to excel both in sports and academics. Guided by her faith, she puts God first in all she does, ensuring integrity and purpose in her work.
With a st
Na. Ric is a rising star within the Peak Performance team, bringing a fresh perspective and a deep passion for athlete advocacy. As a student-athlete, she understands the dedication it takes to excel both in sports and academics. Guided by her faith, she puts God first in all she does, ensuring integrity and purpose in her work.
With a strong family background and a natural love for learning and helping others, Na. Ric is committed to making a positive impact. Her enthusiasm, drive, and heart for mentorship make her a valuable asset to the Peak Performance family, as she helps connect young athletes with life-changing opportunities.
Ni. Ric-Client Engagement Specialist
Ni. Ric-Client Engagement Specialist
Ni. Ric-Client Engagement Specialist
Ni. Ric is a rising star within the Peak Performance team, serving as a Client Engagement Specialist with heart, hustle, and purpose. Her personal journey fuels her passion for advocating for others, especially young athletes navigating critical life transitions.
Guided by faith and integrity, Ni. Ric approaches every client relationship
Ni. Ric is a rising star within the Peak Performance team, serving as a Client Engagement Specialist with heart, hustle, and purpose. Her personal journey fuels her passion for advocating for others, especially young athletes navigating critical life transitions.
Guided by faith and integrity, Ni. Ric approaches every client relationship with empathy, excellence, and intention.
With a deep love for learning and helping others grow, Ni. Ric is committed to delivering a high-touch experience that reflects the Peak Performance mission.
DeAnte Taylor , Intern
Ni. Ric-Client Engagement Specialist
DeAnte Taylor , Intern
DeAnte Taylor is a dedicated intern at Peak Performance, bringing a strong academic background in Sports Management and a passion for athlete development. With a natural curiosity and drive to learn, DeAnte supports multiple departments—from client outreach to event coordination—while gaining hands-on experience in the NIL and sports age
DeAnte Taylor is a dedicated intern at Peak Performance, bringing a strong academic background in Sports Management and a passion for athlete development. With a natural curiosity and drive to learn, DeAnte supports multiple departments—from client outreach to event coordination—while gaining hands-on experience in the NIL and sports agency space.
Known for his professionalism, adaptability, and positive attitude, DeAnte is eager to grow within the industry and contribute meaningfully to the Peak Performance mission. His fresh perspective and strong work ethic make him a valuable member of the team as he helps deliver impactful experiences for both clients and partners.