Maximize NIL Opportunities and understanding the new Pay for play model
Peak Performance Team
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3 The Hard Way: The Peak Performance Leadership Team
At Peak Performance, excellence isn’t achieved by chance—it’s driven by a powerful leadership trio known as “3 The Hard Way.” Comprised of Dr. Nikki Richardson, Dezian Lathan, and Coach Uby, this dynamic team unites diverse expertise and shared core values to deliver unparalleled opportunities, guidance, and advocacy for athletes at every level.
Dr. Nikki Richardson Owner/Founder
Dr. Nikki Richardson the first African-American woman to pioneer in the NIL space. As a Certified Sports Agent Owner, she is also a dedicated mother, sister, aunt, social worker, and accomplished entrepreneur. With a proven track record of leading multi-level agencies to positively impact Metro Atlanta communities, Dr. Richardson has infused Peak Performance with her values of integrity, excellence, and community-driven success.
Through hard work, dedication, and fearless leadership, Dr. Nikki is breaking barriers and reshaping the way people think about NIL, athlete empowerment, and business in sports. She’s not following the old rules—she’s creating new ones.
It’s not about how things have been done—it’s about how they WILL be done. And Dr. Nikki is leading the way
Mr. Dezian Lathen, Executive Director
As Executive Director of Peak Performance Sports Agency, Dezian Lathan is committed to elevating student-athletes through comprehensive education, NIL scholarships, and high-impact endorsement deals. A former high school and college football player, he offers a rare blend of on-field experience and behind-the-scenes industry savvy—ensuring athletes receive the resources, guidance, and opportunities they deserve.
Incorporating his own mentorship program, Prestige Academy, into the Peak Performance family further underscores his dedication to holistic player development. By bridging athletic potential with business acumen, Dezian empowers today’s student-athletes to become tomorrow’s leaders. From the locker room to the boardroom, he’s revolutionizing the NIL game—one success story at a time
"Coach" Uby,Head Coach and Recruiter
Coach Uby: Passion, Leadership & CommunityAt Peak Performance Sports Agency, we’re proud to have Coach Uby at the helm as our Head Coach & Recruiter. His love for the game and unwavering commitment to empowering young athletes make him an indispensable part of our mission. From the court to the community, Coach Uby mentors, develops, and pushes players to reach their highest potential—instilling core values like discipline, teamwork, and integrity along the way.Backed by years of experience and a genuine heart for serving others, Coach Uby embodies the pillars of Peak Performance: Passion, Leadership, and Results. Under his guidance, our athletes not only excel in their sport but also grow into well-rounded individuals ready to make a lasting impact both on and off the court.
Peak's All Star Recruiting Team
JP "Spoons" Ozain- Western Divison
Rashid "Philly " Green-Eastern Division
Rashid "Philly " Green-Eastern Division
JP "Spoons" Ozain, based in Houston, TX, is a dedicated recruiter for Peak Performance’s Western Division. With a distinguished military background, Spoons brings discipline, leadership, and a mission-driven approach to athlete representation. His deep-rooted ties to the Houston community make him a trusted advocate for young athletes, e
JP "Spoons" Ozain, based in Houston, TX, is a dedicated recruiter for Peak Performance’s Western Division. With a distinguished military background, Spoons brings discipline, leadership, and a mission-driven approach to athlete representation. His deep-rooted ties to the Houston community make him a trusted advocate for young athletes, ensuring they receive top-tier opportunities in the NIL space.
Passionate about mentorship and empowerment, Spoons leverages his extensive network to connect rising talent with life-changing deals. His commitment to excellence and integrity makes him an invaluable asset to the Peak Performance team.
Rashid "Philly " Green-Eastern Division
Rashid "Philly " Green-Eastern Division
Rashid "Philly " Green-Eastern Division
Rashid "Philly" Green, a proud Philadelphia native, serves as the Eastern Division Recruiter for Peak Performance. A former athlete with a lifelong passion for sports, Philly understands the dedication, sacrifice, and strategy it takes to succeed—both on and off the field.
As a father of three college students, he values education, opport
Rashid "Philly" Green, a proud Philadelphia native, serves as the Eastern Division Recruiter for Peak Performance. A former athlete with a lifelong passion for sports, Philly understands the dedication, sacrifice, and strategy it takes to succeed—both on and off the field.
As a father of three college students, he values education, opportunity, and the power of athletics to shape young lives. His love for all sports, from the game itself to the culture that surrounds it, fuels his commitment to helping athletes maximize their potential. With his deep connections and firsthand experience, Philly is dedicated to securing the best NIL opportunities for the next generation of stars.
Erma "Twin" Mills-Mid-West Divison
Rashid "Philly " Green-Eastern Division
Derrick Mimms-International Divison
Hailing from West Helena, AR, Erma "Twin" Mills is a passionate advocate for athletes and families as a recruiter for Peak Performance’s Eastern Division. A devoted mother of three and proud grandmother of two, Twin understands the profound impact sports can have—not just on an athlete, but on an entire family and community.
Her deep-root
Hailing from West Helena, AR, Erma "Twin" Mills is a passionate advocate for athletes and families as a recruiter for Peak Performance’s Eastern Division. A devoted mother of three and proud grandmother of two, Twin understands the profound impact sports can have—not just on an athlete, but on an entire family and community.
Her deep-rooted love for all sports, combined with her firsthand knowledge of how athletics shape lives, drives her commitment to securing meaningful opportunities for the next generation. With a heart for mentorship and a strong sense of community, Twin is dedicated to helping athletes navigate the NIL space while ensuring their success extends beyond the game
Derrick Mimms-International Divison
Rashid "Philly " Green-Eastern Division
Derrick Mimms-International Divison
Derrick Mimms, a retired U.S. Army veteran, brings a wealth of knowledge and global experience to Peak Performance as an International Recruiter. With deep expertise in both U.S. and international sports, he understands the unique challenges and opportunities athletes face worldwide.
As a seasoned world traveler, Derrick has built strong
Derrick Mimms, a retired U.S. Army veteran, brings a wealth of knowledge and global experience to Peak Performance as an International Recruiter. With deep expertise in both U.S. and international sports, he understands the unique challenges and opportunities athletes face worldwide.
As a seasoned world traveler, Derrick has built strong connections across borders, allowing him to identify top talent and bridge the gap between athletes and NIL opportunities on a global scale. His leadership, strategic insight, and passion for sports make him an invaluable asset to the Peak Performance team, helping athletes achieve success no matter where they compete.
Na. Ric-JR Recruiter
Na. Ric-JR Recruiter
Na. Ric-JR Recruiter
Na. Ric is a rising star within the Peak Performance team, bringing a fresh perspective and a deep passion for athlete advocacy. As a student-athlete, she understands the dedication it takes to excel both in sports and academics. Guided by her faith, she puts God first in all she does, ensuring integrity and purpose in her work.
With a st
Na. Ric is a rising star within the Peak Performance team, bringing a fresh perspective and a deep passion for athlete advocacy. As a student-athlete, she understands the dedication it takes to excel both in sports and academics. Guided by her faith, she puts God first in all she does, ensuring integrity and purpose in her work.
With a strong family background and a natural love for learning and helping others, Na. Ric is committed to making a positive impact. Her enthusiasm, drive, and heart for mentorship make her a valuable asset to the Peak Performance family, as she helps connect young athletes with life-changing opportunities.
Miguel "Scout" E
Na. Ric-JR Recruiter
Na. Ric-JR Recruiter
Miguel "Scout" E. wears as many hats as the Peak Performance family has given him—each one representing his dedication to helping young athletes thrive. With a deep understanding of the modern athlete, Scout knows the power of branding and the importance of a strong social media presence in today’s NIL landscape.
His ability to connect wi
Miguel "Scout" E. wears as many hats as the Peak Performance family has given him—each one representing his dedication to helping young athletes thrive. With a deep understanding of the modern athlete, Scout knows the power of branding and the importance of a strong social media presence in today’s NIL landscape.
His ability to connect with up-and-coming talent, combined with his expertise in digital engagement, makes him a key player in shaping the future of athlete marketing. Whether scouting talent or strategizing their online impact, Scout is committed to ensuring every athlete maximizes their potential on and off the field.